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Top Business Plan Writers Can Help Develop Winning Business Plans

Business plans were traditionally considered an exercise to communicate the future prospects and planning with the staff and others associated with a business. Today, it is the core tool for obtaining finance, charting the future course of your business, forming alliances and even for recruiting senior professionals for important and responsible positions in an organization. Companies and entrepreneurs prefer using the services of business plan writers because of the expertise they bring to the planning process.

Your business document is no longer a confidential file to be read only by insiders and traditional lenders who want to know how their money is being spent. Today plans are used to attract funding for your venture amidst stiff competition and to attract the best talent for key employment positions. Business writers can do the writing part with a great degree of professionalism. Writing a business proposal is a specialized task which is precisely why company executives fall short in the effort. The plans they prepare does not articulate their company’s achievements and vision in an impactful manner to attract investors’ attention.

Customized Plan or Canned Software Products? The Choice is Yours

There are of course, a wide range of software products available, that provide interactive and menu-driven options to complete a plan. Many executives are tempted to use these highly simplified processes but they usually do not find favor with funding sources. Business proposals created by a well trained and skilled business consultant can make a huge difference to the quality of your plan. They are not the drivers of your plan but they try to get in your shoes to understand your business specifics and industry better before starting to write a plan that meets the demands of your business.

Writing a business plan calls for meticulous preparation and intense discipline. The process involves identifying potential customers, gathering accurate and relevant information and carefully compiling and outlining the plan before putting them down on paper. A proficient business plan consultant will know how to present your business idea to your potential alliance partners or financiers to help you achieve the desired results.

A Good Plan Identifies Opportunities and Problems As Well

A successful business planning document conveys the high value of your business idea to your prospective clients and investors in a simple, concise format. It aims to sell your business idea to potential financers to cover specific areas of development of your business or for funding the entire proposal. Business plan writers with knowledge of the working of your industry will be able to place emphasis on your strengths and provide ways of tacking potential roadblocks you may encounter during the development phase of your venture. They will include the company’s goals for the near term and long term future in the plan.

Investors will be looking closely at the various solutions offered in your business plan that shows how these goals can be achieved. Experienced business strategy writers will be practical in their approach and avoid making tall claims that cannot be supported by facts and figures. Choosing writers with a proven track record of creating successful plans within realistic deadlines can help you get the best plan document for your business idea.

Winning Business Plan Executive Summary Presentation Tips

A winning executive summary must have great content. However, perhaps equally important is a unique and captivating appearance. However, most business plan writers fail abysmally on appearance. In general, the appearance is predictable, boring, and standard. At the same time, the writer can’t risk creating something that doesn’t have a strong business feel. For many striking this balance is a nightmare or more accurately not even a possibility. In the next few paragraphs we’ll cover a number of conceptual examples that in part or together will deliver:

CONCEPT #1

Borders on the executive summary section will set your executive summary apart from the competition. My favorites are the very narrow triple line border or the broad line with either one or two narrow lines around the document. Also a dark bold black, deep blue or teal solid border from 1/4 to 1/2 inch around each page of the summary.

CONCEPT #2

1 to 3 graphics, illustrations, or photos with color on each page of the executive summary give character. Vary the size and spread across the pages. The graphics, illustrations and photos should not be gratuitous. They have to contribute to the summary in a strong positive way.

CONCEPT #3

I have found the two column format very compelling. You can often compress two pages of material to a single impactful sheet with a sense of being an easy read and yet a impactful presentation.

CONCEPT #4

Use bold type to highlight key information items in the executive summary.

CONCEPT #5

Brevity is powerful. Restrict your summary to a single page. Deliver a brief summary that tells the investor what you need from him or her. Explain clearly how your project is differentiated and will succeed. Explain what the risks are. Explain how the risks are mitigated. Deliver a clear explanation of what the anticipated returns will be.

CONCEPT #6

Lines to separate sections of your summary. Using lines can be physically attractive, very business like, and add to the message.

The writer can use these ideas in any combination that suits their needs, their message and their creative objectives. When writing a business plan executive summary, the main issues are to remember your audience. Consider who they are likely to be, what their background is, and what their goals are. Next, remember your goals and try to align those with your audience’s interests. The more effectively you tie these together along with creating a strong positive impact the more successful your executive summary will be.

Writing A Winning Business Plan

First – stop thinking like a business owner. I know, you might think this is odd. However, the reason most business owners don’t write a business plan is because they are too close to their challenges and can’t decide what they need to do. Stepping out of character will help you see the big picture and the little details so you can focus on what to do.

Since this was written during championship football season, I want you to assume the role of a winning college or professional sports coach. It doesn’t matter if you are a woman or a man for this job. The goal will be the same. You will want to prepare your team to win the championship game by as many points as possible. If you have trouble with football, pick any team sport and the concept will work. The idea is to get into the character of a winning coach to help you create a plan.

Think like 60 Minutes is all You Have

A football game is divided up like a business year. There are four quarters and two minute warnings you must plan for. You will need plays and actions for kicking things off, receiving special team opportunities and think offense and defense to win.

Understand You and Your Opponent

Winning coaches invest time to research opponents and you need to determine both your strengths and weaknesses. If you don’t take time for this, you will get clobbered by the other teams. Use this research and analysis to formulate your complete game strategies and special plays.

Plan For Special Plays

Every team will need specials plays to kick off, receive, punt, and defend the red zone and two minute warning. These are special opportunities you have in the year from new equipment, vendor specials, trade shows or open houses you can plan for.

The Offensive Game Plays

You will need a list of offensive running and passing plays to execute during the game. These are easy to think about and you must plan for them.

  • Action plans to start a new business relationship and move forward.
  • Actions to build a stronger customer base.
  • Actions to generate referrals for new clients from existing ones.
  • Open house and networking actions you will execute for new business.

The Defensive PlaysYou will need a list of defensive plays that protect your accounts and seize opportunities. These could include a blitz or a pass rush that capitalizes on an opportunity.

  • Action plans that develop satisfied clients and builds strong relationships.
  • Surveys that will help determine if you have new opportunities or lost business.
  • Monitor and track competitive actions that may impact your current business.
  • If you can, have contingency plans for injuries, bad calls and penalties in the game.

I hope you see the advantage of planning from a different perspective to make your sales plan fun and much easier to write. Your business plan doesn’t have to be 20 pages long. You need a single sheet that covers the actions you will take to win the game in your business. When you finish writing your business plan, it should be on a 12 month calendar with goals and objectives for each quarter.

A complete game plan makes it easier to adjust actions during the game and in your case, the business year so you can motivate your team throughout the year. If you need help with your plan, I suggest you take time to watch a championship game. Think of it as research. You will be done with your sales plan sooner than you think and it will be fun.

How to Write a Winning Business Plan in 3 Easy Steps

Are you an entrepreneur that has grown your business organically and now you want to structure it in a more professional way for future growth? Or do you require external financing for your business and now need a detailed business plan to prove to investors or bankers that you have a clear idea about where you are taking the business and how you are going to get there?

If you have answered yes to either of these questions then you need a system to get your business plan out of your head and onto paper.

Step 1. Visualizing is the most important step. It must be done from a position of power and a positive attitude. You cannot visualize a positive outcome if all you can see are problems in front of you. Take a 36 month jump forward into the future in your head and try to see yourself in a successful position. Imagine you have achieved all of the business and personal goals you only dreamed about 36 months ago.

Can you see all the wonderful things you have achieved? Can you feel the gratitude and warmth in your gut for having achieved your goals? It must feel real for you. Once you are in this position, ask yourself what the first thing you did 36 months ago that led to your wonderful success? Do not look forward. You must do this from the perspective of looking back. Write you answer down.

What did you do second? Write it down. What did you do after that? Write it down. Keep on asking questions until you have an exhaustive list of all the things you did that led to the wonderful success you now enjoy. With this simple exercise, completed from a position of power, you have in fact written a pretty detailed outline of your business plan.

Step 2. Brainstorming a business plan is the next step. Taking a linear approach can create a log jam for you. Instead, consider using mind maps. These are simple to use tools that allow you to think in a structured way and allow you to ask and record all the hard questions about your business. There is no particular order in which you must approach it. In many ways, it might be considered a brain dump of all your knowledge about your business, your competitors, the marketplace and how you are going to define and achieve your business goals.

Mind maps allow you to record key information in no particular order while presenting you with a structure to use when actually writing the plan. There is no ideal length for a plan. It can run from 3 or 4 pages to 40 or 50 pages. It really depends on the complexity of your business and the markets in which it operates.

Step 3. Use your mind maps just like a table of contents. All of your key ideas and strategies are recorded on them. It is a simple exercise to take your well ordered ideas from a mind map and to quickly turn them into paragraphs of structured information that will clearly demonstrate to investors that you understand your business and have a clear idea where you are taking it.

Remember that writing a business plan is not an academic exercise. It is a road map that allows you to understand where you are now, where you are trying to get to, and the milestone activities you must complete during your journey.

Thinking Like Funders

To write a fundable business plan, one which does its part to convince investors or lenders to put money into your business, you must think like funders. Consider these top questions which funders will ask themselves as they consider business plans to get into their mindset.

How Can I Tell If the Market Exists?

A funder cares deeply whether a market (and a large enough one) exists for the proposed product or service. They look to see if competitors and substitutes already exist, which proves to some extent that the business opportunity exists. Without this, they will look to research on customer needs, demographics and the industry to prove that there is room for a new product or service here. The more support an entrepreneur can provide in their business plan, the easier they make it for funders to do this leg work.

How Can I Tell If the Strategy Will Work?

Next, funders will wonder whether the chosen strategy for the business will work. If it seems to be incorrect or not carefully thought out, it is not necessarily the end of the road for the entrepreneur. If the funder is relatively hands on and trusts the core ability of the entrepreneur, he or she may help to craft a better strategy. They will look to the marketing and operations plans in the business plan to see that the tactics described fit the resources of the company and the market situation in order to evaluate whether the chosen strategy is good.

How Can I Tell If the Entrepreneur Can Execute?

Funders rely on past records of success and experience to know if the entrepreneur will be able to execute on the plans he or she has laid out. This should include experience with entrepreneurship or entrepreneurial activities in some form, experience leading others, and experience in the business sector in question. The management team must pull together individuals that cover these skill sets and assign roles to each that put their skills to use.

Is The Return Enough For Me?

Finally, funders examine whether they believe that the return represented by the plan’s financial projections is realistic and appropriate for the risk of the investment. Lenders generally require lower returns than investors, as they protect themselves from downside risk by requiring some type of collateral. Investors require higher returns because of their greater risk of losing the entire investment. Be sure that the return can be deduced from the financial projections without a great amount of legwork. For investors, however, you may choose to not set how many shares you intend to give away for their cash, but rather leave this open to negotiation.

Creation of a Winning Business Plan

Winning funding for a new pharmaceutical company, as well as becoming successful in this lucrative market space requires the creation of a carefully crafted blue print which details every aspect of your new (or existing business). Running a business without a business plan is analogous to flying a plane without a flight plan!

Pharmaceutical consultants have traveled this road before you, and have an understanding of what investors want to see, as well as what pitfalls you may have before you as you progress towards your goals.  They can help you clarify your key objectives, and solidify your marketing, operations, and management strategies.

A good business plan has many elements.  It should first have a comprehensive overview of what you want to accomplish, your measurable deliverables, and your key defensible advantages.  This is particularly key, as you must be able to show investors that other companies have barriers to entry, and cannot simply copy your technology and beat you in the marketplace

Next, you must demonstrate the need for your product or products by showing the market size, and market projections going forward.  This section needs to be carefully crafted so that it paints a realistic yet optimistic picture of the market landscape.

In the pharmaceutical industry, the operations plan receives a lot of attention. How are you going to make your products cost effectively?  What manufacturing techniques will you use?  What is the size of your production facility, and what are your plans for keeping it productive and controlling costs?  What qualifications and standards must you meet in order to be able to release product, and how long will it take?

A Go-to-Market plan is essential to any complete business plan, and details your strategy for receiving market focus and actually selling your product.  Here, you should describe your Marcom plan as well as your sales channel plan.  Without a plan to reach actual customers, no product can be successful.

The final element in any business plan is what wraps it all together – your financial projections. Pharmaceutical consultants can help you develop something that is both conservative and interesting to investor – which is no easy task. If you are too aggressive – your plan will lose credibility.  If you are too conservative, no one will want to invest.  This is the area where a consultant with expertise can add considerable value, and save you time and money.

How to Write a Winning Business Plan Today

Every successful company has one vital element: a good business plan. If you don’t have one, your company will lack direction. Think of a business plan as a map that will guide you toward your goals. Whether you’re a newcomer to the business world or you’ve had years of experience, you can always create a business plan to lead you forward. Also, don’t ever think you’ve passed the point where you can make changes. Below are some pointers for creating a business plan designed to help you get to your desired destination.

1. Figure out your business costs – For entrepreneurs just getting started, this is where you should begin. If you don’t have an accurate understanding of how much your business is going to cost you, you won’t get anywhere. You have to be sure you have the amount of money necessary to get your business off the ground. If it turns out that you don’t have enough funds, calculate the amount you need and prepare an application for a business loan or grant.

2. Find a Source of Motivation – Everyone needs some sort of motivation or inspiration to fuel their business drive; and never more so than when things go wrong. Decide just exactly what it is that will encourage you and your employees to carry on despite any hardships. What is the one thing that will always stop you from giving up and getting out? Are there unpaid bills that need to be taken care of? If this isn’t what you love doing, what would you be doing instead? These are some of the questions you can ask yourself when you’re trying to define what’s most important to you. It’s crucial for you to have a purpose for doing your job.

3. Have a Marketing Plan In Mind – Advertisements are essential for every business that needs to bring in customers. Get creative and imagine the best approaches that you can use to advertise your business and make a substantial profit. No one is ever eager to spend a lot of money on advertising, but if you think it will bring results, then don’t hold back. TV commercials and radio ads can be especially expensive forms of marketing. If you need to be careful about money, think about starting a website for your company and doing the greater share of your marketing through online articles, blogs, and some of the more popular social networking sites like Facebook and Twitter.

4. Have an Exit Strategy Prepared – The truth is that despite all your best efforts, sometimes businesses just don’t make it. This can be due to the type of product you’re trying to sell; it may fall short when it comes to what’s hot and what’s not. No matter what the reason, it’s wise to have a backup plan. And it may also happen that you simply get bored with your business and you want to try your hand at something different. So just in case, it’s a good idea to have a few other business plans to turn to.

Set Goals and Come Up With a Winning Business Plan

Why take the time and make the effort to set goals for yourself? Wouldn’t it be easier and more productive to just get going? That’s sort of like deciding you want to go on vacation and then getting in your car and driving. The odds are when you stop driving you won’t have a clue where you are. You also won’t know what to pack to enjoy the vacation. Creating goals and objectives sets you on the road to a winning business plan.

Goals are a method of deciding where you want to put your energies and resources. Setting goals focuses yourself. Think of a goal as a destination. Once you’ve determined the destination you’ll need a road map and directions. Objectives are the road map. When you’ve achieved an objective you’ve reached a milestone on the way to your destination. And those directions? Those are the strategies you’ll need to achieve the objectives. Strategies are the actions and resources are how you get to each objective.

An easy way to set goals is to think about where you want to be, or where you want your company to be in one year. Write a paragraph of that description. If you prefer you can also use bullet points.

Here’s an example that’s not business related. At the end of 2008 you want to be thinner and healthier. The objectives then would be to lower your cholesterol by 10 points, stop smoking, and lose 25 pounds. The strategies to achieve the objective of losing 25 pounds might be to lose 5 pounds per month by cutting out all sweets from your diet and implementing a plan of walking for 30 minutes each day.

And here’s another example that is business related. The goal: At the end of 2008 your company will have doubled its revenue. The objectives could be to introduce 2 new products. The strategies would be to research the market place, decide on the products, have the products developed and so forth. Each strategy is assigned a target and if necessary broken into smaller tasks.

Market Manage and Grow

Writing a business plan is not the means to an end. Your objective should be writing one that wins investor interest, penetrates the market, makes money and grows your business. That said, it is essential to know what key elements, including marketing methods and business processes that are paramount to succeeding in any given market.

One of the best ways to start is by researching, examining and cross-examining every bit of information you can possibly find regarding your competitors methods of doing business. But keep this in mind. While there are many competitors out there, not all of them are truly succeeding in the market. Some are just staying afloat on a shallow stream of cash-flow. Others are slowing down, burdened from debt and about to sink. While a few may actually be on shore, well grounded, in the green and growing.

While there is something to be learned from each company your focus should primarily be on those who are actually successful. Study businesses that have a proven tract record for generating target income streams and revenue. Now the big question – How do you access another company’s business plan?

The Reliability Of Public Data

Once companies have gone public they must publish data analysis to investors and make them available through other public venues. Admittedly much of this information is fettered with generalities and inaccuracies. Relying on public data may not give you a true inside view of the company’s business process model or a real grasp of what makes it tick. But it is a start. There are four additional methods to getting to know the internals of a successful company’s business process:

1. Work for them

2. Work with them

3. Know someone who does one of the above

4. Get your hands on their initial business plan as well as any revisions.

Accessing The Plan

While the latter would seem to be the easier approach of the four, there is still the question of how to get access to the plan. Companies document, revise and share their business plans with staff, the media and in press releases. Parts of the plan appear in sales copy and human resource materials. That said, the data ends of readily available to the person who knows how to access it. There are business plan archives that take the time to gather business plan data from companies that have released data over time. The aim is to produce a complete business plan that is a mirror image of the company’s success, revealing proven methods that helped the company penetrate the market, win business and grow.

Learning Competitors Strategic Growth Techniques

The value of studying a pre-written and executed business plan that wins business is simple. You’re stepping into the shoes of business pros and successful competitors who know the marketing strategies that grow a business. You’re learning their strategy, technique and business process from the ground floor up.

Once you have the plan in hand read the mission statement and objectives. Familiarize yourself with the positioning of the company. Learn how the competitor strategizes in order to penetrate the market. Consider the established business process including the various departments, staff demographics, methods of documenting and communicating procedure, the cascade of information between departments and maintaining quality employee relations. Take time to examine the background, education, experience and other credentials of those on the team. Find out what makes that team tick and why the teams efforts work.

Seeing The Market Through The Eagle’s Eye

With your competitors business plans you get an eagle’s eye view of the market and a clear plan to both penetrate and capture various segments and niches. With an insider’s view of the business process you can examine the scale and dimensions of a working business model from which to engineer your own blue print. Designing your own business model becomes less abstract, less complex and much more comprehensive. In addition, understanding the inner-workings of the business process makes it that much more manageable.

So, before you write a business plan to help you market, manage and grow your business, take the time to access your most successful competitors winning business plan and learn the key elements that have lead to its success. In time you yourself will have a plan that wins investor interest, penetrates the market, makes money and grows your business.

Winning Business Plans Tell a Story

A winning business plan tells a story to funders about the business in question. Like any good story, the plan must be captivating and interesting, providing more within its pages than first meets the eye. Rather than being a story of the past, a business plan is just as much a story of the future, describing how the business will operate, act, and succeed over the coming years.

Exposition

The plan begins with exposition, setting the stage for the business. This includes introducing the players, such as the founders, customers, and competitors. This also must include describing the market situation in detail, wherein a clear problem for a customer group will be presented. This problem, arises from an unsatisfied need for customers and the inability of current businesses and options to satisfy that need. This problem creates the market opportunity your business will act upon. The industry analysis, customer analysis, and competitive analysis sections offer this exposition and background.

Action

The action of the “story” is the future plans of the business, detailed in the marketing, operations, and management plans. Marketing is the first step, as customers must be reached with the product or service through a combination of promotion, pricing, distribution, and branding. The operations plan explains the functions the business it will need to execute on a daily basis and how it will grow over time. The management team description details why the founders are qualified to lead and what their specific responsibilities will be. Together, these sections show a focused, competent business which moves forward decisively to take advantage of the market opportunity spotted and to find future opportunities.

Climax

If there is a climax to the story for a funder, it is in the financial projections. Assuming the opportunity is attractive, the strategy is in place, and the qualifications of the founders are appropriate, funders will expect to see returns which more than compensate them for the risk of investing in or lending to the company. Returns to funders may be shown through interest payments, dividends, or the growth in value of the company leading up to a strategic sale. The financial plan must provide narrative to show what these financial results will be and the financial statements must support these words with numbers.